1. Keep it Short:
Remember that many visitors will arrive at your website by typing your address directly into their browser bar. Aim for 20 characters or less to maximize your type-in traffic. For location based businesses I like to include the city name for an extra keyword in the domain (ex: Los Angeles or LA = BusinessNameLA.com)
2. Be Simple and Obvious:
Make sure your domain is easy to remember and spell. If possible, it’s best to be straightforward and spelled how it sounds.
3. Avoid Numerals, Underscores and Hyphens If You Can:
Adding numbers and non-alphabet characters to your domain name can cause confusion likely to result in lost traffic to your site.
4. Consider Keywords and Cleverness:
If your top domain choice is not available, consider adding a descriptive keyword as a starting point to brainstorm alternative ideas. Find great keywords using Google Keyword Planner.
5. Check if your domain is available on DomainsBot.com instead of GoDaddy or similar domain registrars:
I will never forget the time I had hasht.ag in my cart on GoDaddy, but then got busy and came back later only to see my domain was no longer available for purchase. Certain domain sites will cache domains and purchase/park them for future use or sale.
6. Register Your Domain for Multiple Years:
If your budget permits, registering your domain for multiple years can help your site rank higher with search engines like Google and secure the investment in your website brand.